SUE WATT
JOURNALIST

As a freelance writer specialising in Africa with bylines in various UK broadsheets and magazines, I've worked with Claire many times and have travelled with her in South Africa. She's a pleasure to work with, great company, prompt and efficient in dealing with queries, especially urgent ones, and committed to promoting Africa and her clients.

HEATHER RICHARDSON
JOURNALIST

Claire is a passionate and enthusiastic PR with many years of experience in the safari industry and African tourism.

Having worked with her and travelled together on press trips, I can safely say Claire will be an asset to any brand or business seeking a UK-based PR.

FLORA BAKER
FLORA THE EXPLORER - BLOGGER

Claire hosted me on a week-long press trip through South Africa, organised through Ethos and South African Tourism. It was a real pleasure to be in her capable hands for the week; she was extremely professional and kept us impeccably organised within our packed itinerary, yet I always felt I could approach her with questions both on the trip and afterward.

ANA CANDIDO
COMMUNICATIONS OFFICER AT SA TOURISM

Claire is knowledgeable, articulate and a pleasure to work with. We worked together in many projects since I joined South African Tourism UK hub, while she was at Ethos Marketing.

She brings integrity and intelligence to her work and her overall proactivity and passion for African product had an enormous impact on the successful of the projects we run together. Her dedication to her clients goes beyond the professional level and she embraces every opportunity to showcase the beauty of the country.

Her media network is rich and she can easily pick up the phone to reach out a well-known journalist/ media outlet to pitch a story or run a campaign to her client. Her writing skills are also outstanding.

Claire is very organised and a pleasure to travel with!! Looking forward to working with you again Claire! (source: Linked-in)

PUMELA SALELA
UK COUNTRY HEAD AT BRAND SOUTH AFRICA

I found Claire’s skills and expertise spectacular. What was profound was that Claire went beyond her call of duty, to be innovative and to be solutions oriented. No problem is too big for Claire. She puts in extra hours in order to make things work.

Claire was contracted to perform strategic marketing for Brand South Africa in the UK. She was responsible for devising content and publishing the official Brand South Africa Newsletter globally as its reach was beyond the United Kingdom. Claire voluntarily extended her role to Event Management and Stakeholder Management wherein she identified organisations which would have synergy with Brand South Africa, approached them and devised concepts that would be ‘win-win’ for all parties involved.

Ms Roadley also kept a database of our stakeholders and kept them engaged. Ms Claire Roadley is a diligent worker. She pays attention to detail. She is driven by passion and dedication. She always delivers projects on time and is able to meet deadlines. She also understands work protocol and executes her duties accordingly. My unreserved recommendation for her accompanies this Reference.

AMANDA ENGLAND
DIRECTOR AT ETHOS MARKETING

I have had the privilege of working with Claire for nearly 20 years at Ethos Marketing. Claire was our PR & Marketing Manager and as social media gained ground, Claire embraced the challenge of taking on this role for the company as well.

Claire was responsible for the profile of all of the clients at Ethos Marketing in UK and Ireland.

Claire has the ability to identify a unique angle that a product has and then turn it into an exciting and captivating read. She can produce a press release or a marketing piece focused specifically on what a journalist needs because she always goes that extra mile to ensure that she knows everything there is to know about her clients.

Claire has a passion and love for travel to Africa combined with an extensive knowledge that is hard to find. She is an incredibly hard worker with an excellent work ethos – always going above and beyond what is required.

Claire will listen and absorb the strategic direction that a client wishes to take. She will then go away and turn this into specific deliverables with a clear timeline and target market that she can achieve within the budget given to her. Claire is someone that I have huge admiration for and would not hesitate to hire or to work with again.

CHRIS FORTESCUE
DIRECTOR AT AFRICA COLLECTION

I have known Claire Roadley in a professional capacity for nearly 14 years. She has been our primary contact in the UK for many of our key suppliers and industry partners in Southern and East Africa.

She has been responsible for promoting these properties to our business, and our joint ventures have been successful in growing our business to these specific products, and generally.  Claire has assisted us from time to time with various PR, marketing and campaigns.

We have found her to be organized, efficient, extremely competent and furthermore, Claire is enthusiastic, effective and always a pleasure to deal with. 

In summary, we have valued our relationship and I can highly recommend Claire for any role or endeavour that she may seek to pursue, and I believe that she would be a valuable asset for any organisation. 

CATRIONA HAMILTON
DIRECTOR AT HAMILTON PUBLIC RELATIONS

I had the pleasure of working with Claire Roadley from 2012 – 2014, when Ethos hired Hamilton to support its PR efforts on behalf of the company’s luxury Africa hotels.  My team reported directly into Claire, who was always highly responsive, engaged and provided clear and sound direction. 

Her strategic input and “go getter” attitude ensured we delivered a number of successful PR initiatives and campaigns from press trips and media days to celebrity events. 

Claire’s management style is warm and open.  She has the ability to motivate and direct without “micro-managing” and we always felt like a cohesive team.  Claire is well-liked among the travel media, thanks to her bubbly personality, expert product knowledge and her willingness to go the extra mile to meet the individual needs of the journalist. 

She is a true professional who has cultivated solid relationships with some of the UK’s top travel journalists, earning both their respect and their friendship.

ERNEST ROBBERTSE
OWNER AT TEMBE SAFARIS

Tembe Safaris operates the tourism component for the Tembe Elephant Park, under concession from KwaZulu-Natal Wildlife (The State/Provincial Conservation Authority).The Park has been fortunate in having Claire Roadley as Public Relations Officer.

In the above position Claire performed various duties too numerous to mention – from managing trade shows to advertising design.

During the two years Claire was with us, occupancy increased by 67% on a reduced advertising expenditure.

Claire is a quiet, dedicated team player who over-performs in her duties. She loves the travel business and the travel industry loves her!